Entries by Sofia Woods

boost your conversion rate

If you’re feeling frustrated by your conversion rate i.e. the ratio of site hits Vs actual sales, you’re certainly not alone. And while it’s easy to become disheartened by abandoned shopping carts or lack of contact, you may be surprised as to what’s normal among your competitors. According to Smart Insights, the average conversion in… Continue Reading boost your conversion rate

Creating Engaging Content

So, why is creating engaging content SO important? Your content is essentially the draw card that reels your audience into your site, service or store. It’s the beginning of the relationship – the first impression. By grabbing your audiences attention from the get-go, you’ve instigated a two-way relationship with them. You’re providing them with something they’re enjoying, and therefore creating… Continue Reading Creating Engaging Content

User Empathy in Web Design

Definition: Empathic design is a user-centred design approach that pays attention to the user’s feelings toward a product. The empathic design process is sometimes mistakenly referred to as empathetic design. – Wikipedia The Basics So why is it important? ED is about understanding your users, as well as the problems they may face – not just… Continue Reading User Empathy in Web Design

The Social Catch-up

There’s been a lot of momentum within the social network scene lately, so much so that some really great Apps and updates have flown completely under the radar! Here are the best and most recent social updates.

SEO For Your Business Today

Definition; Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results – Wikipedia. So what’s changed in the world of SEO and what does it mean to your business?