Boost conversion rate online sales

boost your conversion rate

If you’re feeling frustrated by your conversion rate i.e. the ratio of site hits Vs actual sales, you’re certainly not alone. And while it’s easy to become disheartened by abandoned shopping carts or lack of contact, you may be surprised as to what’s normal among your competitors. According to Smart Insights, the average conversion in online retail is 2.9%, with hospitality and travel slightly behind at 2.6%. Feeling behind? Not a problem, this blog is designed to help you figure out where you may be going wrong, and how to increase your chances of converting your sales.

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Empathy For Your User

User Empathy in Web Design

Definition: Empathic design is a user-centred design approach that pays attention to the user’s feelings toward a product. The empathic design process is sometimes mistakenly referred to as empathetic design. – Wikipedia

The Basics

So why is it important? ED is about understanding your users, as well as the problems they may face – not just their goals. To truly understand this, some good old-fashioned research must come into play.

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email marketing specialists

Why We Love Email Marketing and You Should Too

Email marketing is not dead, it’s here to stay and if you think that it’s not worth using, you should think again. Email marketing is one of the most powerful digital marketing tools for business, so there’s a reason why inboxes all over the world are full of promotions and news bulletins. It’s because email marketing worksHere are some reasons why we love email marketing and you should too.

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digital health checklist

Let’s Get Digital – 7 steps to digital health for your business

As the new year starts, with it comes fresh energy so it’s a good time to focus on how your business is performing online.  But where do you start? Here we’ve shared our checklist that we use to guide our own digital health.  Use it to see where your digital challenges are and guide your goals for the coming year.

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things to consider for a successful online store

7 Essential Components of a Successful Ecommerce Site

So, you’re ready to take your business to the next level and launch your online shop. Great! But have you thought about what your ecommerce site requires to really turn profits? An online shop is more than just good product pictures and a checkout function, you also have to think about the experience you’re giving your customers. Online shopping is a competitive space, so what does it take to build a great online store? Here are some essential must haves to make your shop a success.

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How to Optimise Images for Your Website or Blog

As WordPress web designers, one of the biggest challenges we see when handing over a new website to our clients is getting them to understand how to optimise their images for their website or blog. Below is a step by step video tutorial that demonstrates how to optimise your images so you can work them into your new content without compromising page load time or server space.

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an electronic book open on a tablet

How to Make Your Own E-Book

E-books are a great way to engage people with your business and draw traffic to your website. You can use them to entice people to sign up to your newsletter or blog, or if you’re selling the e-book, generate a passive income. The amount of people downloading e-books to their mobile and smart devices is quickly on the rise so it’s a great time to start thinking about how you can use e-books to capture the attention of your target audience.

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