Boost conversion rate online sales

boost your conversion rate

If you’re feeling frustrated by your conversion rate i.e. the ratio of site hits Vs actual sales, you’re certainly not alone. And while it’s easy to become disheartened by abandoned shopping carts or lack of contact, you may be surprised as to what’s normal among your competitors. According to Smart Insights, the average conversion in online retail is 2.9%, with hospitality and travel slightly behind at 2.6%. Feeling behind? Not a problem, this blog is designed to help you figure out where you may be going wrong, and how to increase your chances of converting your sales.

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content marketing seo social

Content Marketing 101

The reality is, whether you’re in a competitive or niche industry, marketers are creating double the content they were two years ago – and this is largely thanks to the accessibility of content, and thirst for it, via social media. Audiences are bigger, and the competition is high! Therefore, many companies have geared their efforts and dollars away from the traditional forms of print and digital advertising and are now focusing on Content Marketing i.e. marketing without the hard sell, while ultimately leading to consumer-driven sales. Sounds genius right? It is!

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Create Engage Content Copy Visual

Creating Engaging Content

So, why is creating engaging content SO important?

Your content is essentially the draw card that reels your audience into your site, service or store. It’s the beginning of the relationship – the first impression. By grabbing your audiences attention from the get-go, you’ve instigated a two-way relationship with them. You’re providing them with something they’re enjoying, and therefore creating the ideal environment for them to invest in you further. Engaging content can open the doorway to more leads.

When it comes to creating engaging content there are a number of factors that come in to play, some of which are crucial. We’ve narrowed this down to four categories to illustrate (what we believe to be) the secret behind engineering readable, sharable, and enjoyable content.

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Empathy For Your User

User Empathy in Web Design

Definition: Empathic design is a user-centred design approach that pays attention to the user’s feelings toward a product. The empathic design process is sometimes mistakenly referred to as empathetic design. – Wikipedia

The Basics

So why is it important? ED is about understanding your users, as well as the problems they may face – not just their goals. To truly understand this, some good old-fashioned research must come into play.

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email marketing specialists

Why We Love Email Marketing and You Should Too

Email marketing is not dead, it’s here to stay and if you think that it’s not worth using, you should think again. Email marketing is one of the most powerful digital marketing tools for business, so there’s a reason why inboxes all over the world are full of promotions and news bulletins. It’s because email marketing worksHere are some reasons why we love email marketing and you should too.

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how to create blog article ideas regularlily

5 Consistent Ways to Come Up with Great Blog Ideas

Your blog is one of the most powerful tools you can use to build and engage with your audience. It positions you as a thought leader, shows that you are current and active in your industry and is also great for SEO. Yet coming up with regular blog ideas can sometimes feel overwhelming. What do you say? How do you come up with great content that will connect with your readers over and over again? If you don’t have a good process, sitting down to write can inspire anxiety and writer’s block, rather than ideas, which ends up leaving your blog untouched for months, gathering virtual dust.

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Web Design Solutions

Why Design is also About Solving Business Problems

We love designing. It’s true, we love spending hours in front of Photoshop, and nights coding to our heart’s content. But design to us isn’t just about making things look & work great, it’s about finding a way to solve problems.

As designers our job is to ask questions, to uncover the hidden issues that prevent companies and organisations from reaching their full potential. So when we meet with clients to discuss a new project, we’re not just looking for a list of requirements or features, what we’re really looking for are their challenges, their achilles heel. We want to know why things aren’t working, and what is preventing these organisations from utilising the power of being online.

Good designers want to know what the roadblocks to potential are, so we can reach ours, which is to design solutions. This is where we can do our best work.

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digital health checklist

Let’s Get Digital – 7 steps to digital health for your business

As the new year starts, with it comes fresh energy so it’s a good time to focus on how your business is performing online.  But where do you start? Here we’ve shared our checklist that we use to guide our own digital health.  Use it to see where your digital challenges are and guide your goals for the coming year.

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