Empathy For Your User

User Empathy in Web Design

Definition: Empathic design is a user-centred design approach that pays attention to the user’s feelings toward a product. The empathic design process is sometimes mistakenly referred to as empathetic design. – Wikipedia

The Basics

So why is it important? ED is about understanding your users, as well as the problems they may face – not just their goals. To truly understand this, some good old-fashioned research must come into play.

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web design trends 2016

Web Design Trends in 2016

In our last blog, we raised our champagne flutes to the best web design trends of the year – and wasn’t it a great one! So for our first blog of the New Year, what better to focus on than web design trends in 2016?

In no particular order, these are the trends we think will be taking the web design world by storm over the next 12 months (at least) – and we can’t wait to implement some of them into our own exciting new projects!

Back to the 80’s

2016 could just be the year that the big, bad, bold colours of the 80’s make a comeback. In fact, we’ve already noted some great examples of how bright, bold colours (including neons!), combined with 2015’s hero flat design trend are taking over – and we’re kinda diggin’ it. Another 80’s inspired trend that has been popping up is pixelation, not only in fonts, but photography also. Definitely one to watch in 2016.

80 inspired web design trends 2016

Screenshot taken from creativemarket.com

Typography + handwriting

Perhaps an ode to our physical existence merging with our online lives, typography trends are all pointing towards handwriting, handwriting, and more handwriting. This personalised font trend has already reared its head in 2015, with 2016 set to be the year we see it appear in logos, business cards, and websites. The reason we are all for the handwriting trend? It’s personal, tangible, and it’s oh so aesthetically beautiful – especially when used in ways such as these…

Handwriting Font Trend 2016

Screenshot taken from pinkbowcity.com

 

Handwriting Trend 2016

Image courtesy of Sunlit Letterpress Etsy Store

Minimalism maximised

We covered off flat web design and thin fonts in our last blog, but word on the street is that minimalism is about to get even more… minimalist, if you will. So this year, we will be saying goodbye to multiple paragraphs of text, and hello to clean, almost stark, pages with minimal information. This trend will give the user a taste of the experience to be had on site, while allowing them to use their imagination and ideally making them thirsty for more! This trend is already creating maximum impact as web designers truly embrace the less is more mantra.

Minimalist web design trend 2016

Screenshot taken from simonfosterdesign.com

 

Card based design

A step up from the use of tiles in web design – seen almost everywhere in 2015, card based design is a deeper element of web design incorporating functionality and the possibility of interactivity. The card feature gives the site an opportunity to provide the user with more information, easily i.e flip or hover over the card for more info, or a basic invitation to do more on site. We predict that we will see this feature change the way we online shop i.e shifting away from scrolling, and enhancing further the quick view feature.

Ineractive card based design web trend 2016

Screenshot taken from willdo.lt

SVG Animation

SVG Animation is a bit of a beast to truly understand, but in a nutshell, it will allow us to wave goodbye to Flash, and hello to rich, smooth and seamless animations. SVG is predicted to solve web browser compatibility issues as well as performance problems. So those amazing animations will come to life for ALL to see, at last!

To give you a feel for the trend, the sites who were credited for excellent SVG animation in the latter part of 2015 can be found here at the AWWWARDS website.

SVG Design Award Winner George Jensen TRend 2016

Screenshot taken from AWWWARDS.com

SVG animation trend example 2016

Screenshot taken from AWWWARDS.com

 

Of course, as we enter a New Year we can’t forget the best of 2015 that will no doubt follow us throughout 2016. See our latest blog for info on BIG graphics, parallax scrolling and more right here.

 

We implement the most up-to-date technologies and trends into all of our projects. Talk to us if you want to know more!

email marketing specialists

Why We Love Email Marketing and You Should Too

Email marketing is not dead, it’s here to stay and if you think that it’s not worth using, you should think again. Email marketing is one of the most powerful digital marketing tools for business, so there’s a reason why inboxes all over the world are full of promotions and news bulletins. It’s because email marketing worksHere are some reasons why we love email marketing and you should too.

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how to create blog article ideas regularlily

5 Consistent Ways to Come Up with Great Blog Ideas

Your blog is one of the most powerful tools you can use to build and engage with your audience. It positions you as a thought leader, shows that you are current and active in your industry and is also great for SEO. Yet coming up with regular blog ideas can sometimes feel overwhelming. What do you say? How do you come up with great content that will connect with your readers over and over again? If you don’t have a good process, sitting down to write can inspire anxiety and writer’s block, rather than ideas, which ends up leaving your blog untouched for months, gathering virtual dust.

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