April 21st sees Google’s new search algorithm which will greatly preference websites that are responsive or have a mobile version. If you don’t have a mobile friendly website, then from April 21st, you will see a drop in your rankings.
Your blog is one of the most powerful tools you can use to build and engage with your audience. It positions you as a thought leader, shows that you are current and active in your industry and is also great for SEO. Yet coming up with regular blog ideas can sometimes feel overwhelming. What do you say? How do you come up with great content that will connect with your readers over and over again? If you don’t have a good process, sitting down to write can inspire anxiety and writer’s block, rather than ideas, which ends up leaving your blog untouched for months, gathering virtual dust.
We love designing. It’s true, we love spending hours in front of Photoshop, and nights coding to our heart’s content. But design to us isn’t just about making things look & work great, it’s about finding a way to solve problems.
As designers our job is to ask questions, to uncover the hidden issues that prevent companies and organisations from reaching their full potential. So when we meet with clients to discuss a new project, we’re not just looking for a list of requirements or features, what we’re really looking for are their challenges, their achilles heel. We want to know why things aren’t working, and what is preventing these organisations from utilising the power of being online.
Good designers want to know what the roadblocks to potential are, so we can reach ours, which is to design solutions. This is where we can do our best work.
As the new year starts, with it comes fresh energy so it’s a good time to focus on how your business is performing online. But where do you start? Here we’ve shared our checklist that we use to guide our own digital health. Use it to see where your digital challenges are and guide your goals for the coming year.
Website Conversion is the single most important success component for your website and it simply means getting your visitor to take a certain action on your site that supports your business goals. Conversions can mean many things and should be part of your website KPI’s (Key Performance Indicators) to help you determine how your site is performing.
Conversion optimisation is becoming more important as we see PPC (Pay Per Click) and SEO’s prices increasing over the years due to higher competition in the digital space. So let’s have a look at ways to increase your website conversions to make more of the current traffic you have.