Email marketing is not dead, it’s here to stay and if you think that it’s not worth using, you should think again. Email marketing is one of the most powerful digital marketing tools for business, so there’s a reason why inboxes all over the world are full of promotions and news bulletins. It’s because email marketing works. Here are some reasons why we love email marketing and you should too.
April 21st saw Google’s new search algorithm which will greatly preference websites that are responsive or have a mobile version. If you don’t have a mobile friendly website, then from April 21st, you will start to see a drop in your rankings.
Your blog is one of the most powerful tools you can use to build and engage with your audience. It positions you as a thought leader, shows that you are current and active in your industry and is also great for SEO. Yet coming up with regular blog ideas can sometimes feel overwhelming. What do you say? How do you come up with great content that will connect with your readers over and over again? If you don’t have a good process, sitting down to write can inspire anxiety and writer’s block, rather than ideas, which ends up leaving your blog untouched for months, gathering virtual dust.
We love designing. It’s true, we love spending hours in front of Photoshop, and nights coding to our heart’s content. But design to us isn’t just about making things look & work great, it’s about finding a way to solve problems.
As designers our job is to ask questions, to uncover the hidden issues that prevent companies and organisations from reaching their full potential. So when we meet with clients to discuss a new project, we’re not just looking for a list of requirements or features, what we’re really looking for are their challenges, their achilles heel. We want to know why things aren’t working, and what is preventing these organisations from utilising the power of being online.
Good designers want to know what the roadblocks to potential are, so we can reach ours, which is to design solutions. This is where we can do our best work.
As the new year starts, with it comes fresh energy so it’s a good time to focus on how your business is performing online. But where do you start? Here we’ve shared our checklist that we use to guide our own digital health. Use it to see where your digital challenges are and guide your goals for the coming year.
Website Conversion is the single most important success component for your website and it simply means getting your visitor to take a certain action on your site that supports your business goals. Conversions can mean many things and should be part of your website KPI’s (Key Performance Indicators) to help you determine how your site is performing.
Conversion optimisation is becoming more important as we see PPC (Pay Per Click) and SEO’s prices increasing over the years due to higher competition in the digital space. So let’s have a look at ways to increase your website conversions to make more of the current traffic you have.
So, you’re ready to take your business to the next level and launch your online shop. Great! But have you thought about what your ecommerce site requires to really turn profits? An online shop is more than just good product pictures and a checkout function, you also have to think about the experience you’re giving your customers. Online shopping is a competitive space, so what does it take to build a great online store? Here are some essential must haves to make your shop a success.
Last week WordPress 4.0 “Benny” went live, giving an even richer experience for managing web content to millions of businesses, bloggers and administrators all over the world.
Version 4.0 named “Benny” to honour jazz musician Benny Goodman is now available for all sites running WordPress. All the good folks at WordPress have been working hard to make this version more user friendly with a real focus on content and media. So you can see why it powers over 60% of the content managed websites in the western world.
Are you looking to embark on a web design project? Make sure you nail the design brief upfront, and cover off any important design requirements before the designer starts work.
A web design brief is a document that guides the entire web design process. It should be as comprehensive and detailed as possible, and serve as a common point of reference for all parties involved.
Like any good investment, your website needs to be proactively managed. It’s not just about keeping the content up to date, but it is also about bringing the technology and design up to date to meet the needs of your business and your customers.