content marketing seo social

Content Marketing 101

The reality is, whether you’re in a competitive or niche industry, marketers are creating double the content they were two years ago – and this is largely thanks to the accessibility of content, and thirst for it, via social media. Audiences are bigger, and the competition is high! Therefore, many companies have geared their efforts and dollars away from the traditional forms of print and digital advertising and are now focusing on Content Marketing i.e. marketing without the hard sell, while ultimately leading to consumer-driven sales. Sounds genius right? It is!

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Create Engage Content Copy Visual

Creating Engaging Content

So, why is creating engaging content SO important?

Your content is essentially the draw card that reels your audience into your site, service or store. It’s the beginning of the relationship – the first impression. By grabbing your audiences attention from the get-go, you’ve instigated a two-way relationship with them. You’re providing them with something they’re enjoying, and therefore creating the ideal environment for them to invest in you further. Engaging content can open the doorway to more leads.

When it comes to creating engaging content there are a number of factors that come in to play, some of which are crucial. We’ve narrowed this down to four categories to illustrate (what we believe to be) the secret behind engineering readable, sharable, and enjoyable content.

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Empathy For Your User

User Empathy in Web Design

Definition: Empathic design is a user-centred design approach that pays attention to the user’s feelings toward a product. The empathic design process is sometimes mistakenly referred to as empathetic design. – Wikipedia

The Basics

So why is it important? ED is about understanding your users, as well as the problems they may face – not just their goals. To truly understand this, some good old-fashioned research must come into play.

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web design trends 2016

Web Design Trends in 2016

In our last blog, we raised our champagne flutes to the best web design trends of the year – and wasn’t it a great one! So for our first blog of the New Year, what better to focus on than web design trends in 2016?

In no particular order, these are the trends we think will be taking the web design world by storm over the next 12 months (at least) – and we can’t wait to implement some of them into our own exciting new projects!

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email marketing specialists

Why We Love Email Marketing and You Should Too

Email marketing is not dead, it’s here to stay and if you think that it’s not worth using, you should think again. Email marketing is one of the most powerful digital marketing tools for business, so there’s a reason why inboxes all over the world are full of promotions and news bulletins. It’s because email marketing worksHere are some reasons why we love email marketing and you should too.

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