The reality is, whether you’re in a competitive or niche industry, marketers are creating double the content they were two years ago – and this is largely thanks to the accessibility of content, and thirst for it, via social media. Audiences are bigger, and the competition is high! Therefore, many companies have geared their efforts and dollars away from the traditional forms of print and digital advertising and are now focusing on Content Marketing i.e. marketing without the hard sell, while ultimately leading to consumer-driven sales. Sounds genius right? It is!
Definition; Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results – Wikipedia. So what’s changed in the world of SEO and what does it mean to your business?
So you’ve signed up to Pinterest and now you want to know how to start using it to really help build momentum and engagement. Here are 5 ways to use Pinterest for your organisation and business.
The new social bookmarking site is really gaining some clout, so if you’re new to Pinterest, don’t worry, this post will help you get started so you can give it a try and see if it works for you.