If you’re feeling frustrated by your conversion rate i.e. the ratio of site hits Vs actual sales, you’re certainly not alone. And while it’s easy to become disheartened by abandoned shopping carts or lack of contact, you may be surprised as to what’s normal among your competitors. According to Smart Insights, the average conversion in […]
The reality is, whether you’re in a competitive or niche industry, marketers are creating double the content they were two years ago – and this is largely thanks to the accessibility of content, and thirst for it, via social media. Audiences are bigger, and the competition is high! Therefore, many companies have geared their efforts and […]
So, why is creating engaging content SO important? Your content is essentially the draw card that reels your audience into your site, service or store. It’s the beginning of the relationship – the first impression. By grabbing your audiences attention from the get-go, you’ve instigated a two-way relationship with them. You’re providing them with something they’re enjoying, and therefore creating […]
Definition: Empathic design is a user-centred design approach that pays attention to the user’s feelings toward a product. The empathic design process is sometimes mistakenly referred to as empathetic design. – Wikipedia The Basics So why is it important? ED is about understanding your users, as well as the problems they may face – not just […]
{DEFINITION} User Experience Design (UXD or UED or XD) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.
Definition; Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results – Wikipedia. So what’s changed in the world of SEO and what does it mean to your business?
Email marketing is not dead, it’s here to stay and if you think that it’s not worth using, you should think again. Email marketing is one of the most powerful digital marketing tools for business, so there’s a reason why inboxes all over the world are full of promotions and news bulletins. It’s because email marketing works. Here […]
Your blog is one of the most powerful tools you can use to build and engage with your audience. It positions you as a thought leader, shows that you are current and active in your industry and is also great for SEO. Yet coming up with regular blog ideas can sometimes feel overwhelming. What do you say? How do you […]
We love designing. It’s true, we love spending hours in front of Photoshop, and nights coding to our heart’s content. But design to us isn’t just about making things look & work great, it’s about finding a way to solve problems. As designers our job is to ask questions, to uncover the hidden issues that […]
As the new year starts, with it comes fresh energy so it’s a good time to focus on how your business is performing online. But where do you start? Here we’ve shared our checklist that we use to guide our own digital health. Use it to see where your digital challenges are and guide your goals for the coming year.
Website Conversion is the single most important success component for your website and it simply means getting your visitor to take a certain action on your site that supports your business goals. Conversions can mean many things and should be part of your website KPI’s (Key Performance Indicators) to help you determine how your site is […]
Are you about to start a re-design or perhaps you’re embarking on a new site? Your website can be a vital part of building your business profile, both offline as well as on-line, if you make the most of it. Here are 6 important things to help you get the most out of your website.
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