How to supply content to your web designer

  CONTENT: The words and images on your website.  Most web agencies follow the same process when it comes to content. The client (you) supplies the content, then the agency (us) build the website. It makes a lot of sense to do it this way. We design around what you supply. This means there will inevitably come […]

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How to edit your website using the Divi Visual Builder

Divi Visual Builder is a tool you can use to make changes to your website without having to write any code. How to enable the Divi Visual Builder: Log into WordPress Go to the page you want to edit Click on Enable Visual Builder in the top bar Text Making changes to text with the Divi […]

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Explained: Domain name and web hosting

What is hosting? Put simply, hosting is where your website lives. All websites are ‘hosted’ on servers (computers) somewhere around the world. What is a domain? A domain name is like a signpost that points people to where your website lives. It’s what you type into a browser to go to a site (E.g. shortiedesigns.com.au). Without a […]

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How to add a new blog post in WordPress

A quick beginners guide on how to create a new blog post in WordPress! Step 1: Log in to WordPress Go to yoursite.com.au/wp-admin and log in with your username and password. You’ll then be taken to the WordPress dashboard. If you were already logged in, you’ll go straight to the WordPress dashboard without having to log in again.   […]

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boost your conversion rate

If you’re feeling frustrated by your conversion rate i.e. the ratio of site hits Vs actual sales, you’re certainly not alone. And while it’s easy to become disheartened by abandoned shopping carts or lack of contact, you may be surprised as to what’s normal among your competitors. According to Smart Insights, the average conversion in […]

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Content Marketing 101

The reality is, whether you’re in a competitive or niche industry, marketers are creating double the content they were two years ago – and this is largely thanks to the accessibility of content, and thirst for it, via social media. Audiences are bigger, and the competition is high! Therefore, many companies have geared their efforts and […]

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Creating Engaging Content

So, why is creating engaging content SO important? Your content is essentially the draw card that reels your audience into your site, service or store. It’s the beginning of the relationship – the first impression. By grabbing your audiences attention from the get-go, you’ve instigated a two-way relationship with them. You’re providing them with something they’re enjoying, and therefore creating […]

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User Empathy in Web Design

Definition: Empathic design is a user-centred design approach that pays attention to the user’s feelings toward a product. The empathic design process is sometimes mistakenly referred to as empathetic design. – Wikipedia The Basics So why is it important? ED is about understanding your users, as well as the problems they may face – not just […]

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Web Design Trends in 2016

In our last blog, we raised our champagne flutes to the best web design trends of the year – and wasn’t it a great one! So for our first blog of the New Year, what better to focus on than web design trends in 2016? In no particular order, these are the trends we think will […]

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User Experience (UX): The Fast Five

{DEFINITION} User Experience Design (UXD or UED or XD) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.

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