content marketing seo social

Content Marketing 101

The reality is, whether you’re in a competitive or niche industry, marketers are creating double the content they were two years ago – and this is largely thanks to the accessibility of content, and thirst for it, via social media. Audiences are bigger, and the competition is high! Therefore, many companies have geared their efforts and dollars away from the traditional forms of print and digital advertising and are now focusing on Content Marketing i.e. marketing without the hard sell, while ultimately leading to consumer-driven sales. Sounds genius right? It is!

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Creating Engaging Content

So, why is creating engaging content SO important?

Your content is essentially the draw card that reels your audience into your site, service or store. It’s the beginning of the relationship – the first impression. By grabbing your audiences attention from the get-go, you’ve instigated a two-way relationship with them. You’re providing them with something they’re enjoying, and therefore creating the ideal environment for them to invest in you further. Engaging content can open the doorway to more leads.

When it comes to creating engaging content there are a number of factors that come in to play, some of which are crucial. We’ve narrowed this down to four categories to illustrate (what we believe to be) the secret behind engineering readable, sharable, and enjoyable content.

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4 Things to Consider When Using Social Media



There is no doubt the use of social media in business, marketing, networking and fundraising has arrived at a crucial point. For small businesses or organisations it can be overwhelming trying to keep up with the Jones’s – what with having to keep an updated blog, tweet out interesting trends, engage people on Facebook, Linked In, Google Plus, Pinterest and the list goes on…and on. However if you’re about to delve into a social media campaign or marketing strategy – here are some things to consider to really help you make it work.
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Not for Profits and Building Digital Campaigns Part 1

image credit: Siewlian from stock.xchng images

With social and digital media becoming a powerful way to connect, it’s no wonder many Not for Profit (NFP), community and Non Government Organisations (NGO) are looking to use these tools for raising profile, engagement and campaigning.  I’ve been fortunate to work with several NFP and NGO organisations in Brisbane and below are some reflections about process and resources for developing digital and social media campaign ideas. This is Part 1 of a three part post. Part 2 is more specifically about some campaign ideas and Part 3  looks at launching a campaign (both still to come).

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